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ATALANTA MAAS
VICE x Grant's Whiskey Present: How to Crew
8x 6mins, 2021
As part of a worldwide brand identity campaign for Grant's newest range of 12yr old Whiskey, we produced a global series of lighthearted documentaries under the series umbrella, How To Crew. The series touched on various subjects commonly encountered between mates, and explored them in unconventional ways with the intention of helping viewers better their relationships with on each other. There were 8x main 6minute documentaries and accompanying cut downs, all which went live within Grant's key markets. Due to the number of assets per episode, different languages, and differing alcohol advertising caveats, to complete the partnership we delivered over 800 final assets. On the right is the series trailer, and below are 3x of the main documentaries from the series.
https://vimeo.com/673642389